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  1. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management. Public Relations Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and the ingenuity of brand...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. With a simple, albeit expensive, campaign, Esurance created a story that was featured the next day on media outlets, blogs, and...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    A successful SEO campaign is designed to be profitable even if the search engines ignore your actions. Public Relations When it comes to public relations, it's no longer about what you say. Unfortunately, there are so many posts about link removal...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. Kalkman was especially excited about this campaign because it allowed for...