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  1. Do Weak Links Reveal Powerful Opportunities?

    In this case, the market is identifying itself – you launch a new product or campaign and someone in that market finds your offer interesting and links to it. Ten years ago, Greg Jarboe was a pioneer in talking about how public relations can play...

  2. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management. Public Relations Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even...

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Marketing the Moon" shares the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and the ingenuity of brand...

  4. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. With a simple, albeit expensive, campaign, Esurance created a story that was featured the next day on media outlets, blogs, and...

  5. 7 Content Marketing Tips to Recover From Google Penguin

    A successful SEO campaign is designed to be profitable even if the search engines ignore your actions. Public Relations When it comes to public relations, it's no longer about what you say. Unfortunately, there are so many posts about link removal...