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Psychology

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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Now, I'm not talking about full-blown "Mad Men" creative: brainstorming sessions fueled by pop psychology and copious amounts of mind-altering liquids and solids. Search marketing is often a logical, market-driven endeavor.

  2. A Simple Test to Guide Every UX Design Decision

    The basis for these justifications should be based on known design psychology. During the design process, the tendency is to add more features, controls, or content than a screen really needs. There's a simple test to determine if you actually need...

  3. Leverage Twitter's Influence To Work For Your Brand

    Use Some Consumer Psychology A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the...

  4. Build Relationships, Not Links

    Robert Cialdini, author of "Influence: The Psychology of Persuasion", identifies six key principles of persuasion. Build relationships, not links. If you’re in the business of link acquisition and looking for a new mantra, or a way to be great at...

  5. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    The psychology of buying is a subject that has attracted a lot of interest over recent years as marketers search for ways of fine tuning campaigns. In many respects conversion rate optimization requires as much specialist skill as technical search...