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  1. Master Google AdWords in 3 Steps With the 80/20 Rule

    Since you’re in control of who sees your ad, it’s much easier to measure and test, and hence improve. While the strategies of brand and direct, interruption and permission, and broad and exact require different tactics, they’re all based on the...

  2. Paid Search Ads Bring Big In-Store Results [Study]

    RevTrax noted that this study largely focused on larger retailers with multiple physical stores, but retailers with one or a handful of physical stores might want to experiment with location-based in-store paid search ads to test their effectiveness.