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Psychographics

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Psychographics and preferences: This takes into consideration a prospect's interests, attitudes, and opinions. You have to create dynamic web experiences that quickly encourage customers to convert. Personalizing the content makes this possible.

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Digital agencies give themselves a taste of their own smart medicine by using things like custom targeting and psychographics as part of the digital marketing talent outreach and retention programs. That is if you're selling digital marketing...

  3. 5 Ways to Improve Social Engagement in Mobile Apps

    Be sure to tailor the communication methods and touch points to the psychographics of your audience. Two months ago, we were approved in the app store and are now in open beta (we are accepting users, but aren't promoting so we can debug/test/scale).