Tracking more detailed information will give you a solid demographic and even psychographic understanding of your customer base, which can help you fine tune your future campaigns. Lifecycle marketing means marketing to your existing customers...
There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
Psychographic variables complement and contrast classic demographic variables (like gender and age), behavioral attributes (like loyalty and usage habits), and firmographic variables (such as industry, seniority, and functional area).
We’ve pulled together a plan that can help segment your audience by demographic/psychographic profiles on the Google Display Network. Targeting users via psychographic/demographic information on the GDN is nowhere near as easy as Facebook.
With these in place, at the end of 14 days, we'll easily know which ads are the most and least profitable, which ad networks are most and least profitable, and we'll also have insight into demographics, creative size, time, day, etc.and could even...
This tracking technology can provide specifics of performance for each network, psychographic attributes, behavioral attributes, demographic and geographic attributes, size of creative, specific website, etc.
With integration comes the ability to target and tweak the message to fit many different geographic, demographic, and psychographic niches. The other day in a meeting, I must have used the word "integrate" about 50 times.
In the same way that skilled communicators use both verbal and nonverbal cues to determine the best approach, new web personalization software considers a number of key factors -- including selected language usage, information presentation...
The ads will also take into account demographic and psychographic data points. Real estate search site Trulia has partnered with Placecast for audience targeting and dynamic messaging. The goal is to improve the relevancy of the ads appearing on...
Social networking platforms are the ultimate test beds for increased behavioral targeting, as well as demographic and psychographic goldmines. While my personal experience with the affiliate world is admittedly limited, the quickly changing...
Right off the bat, we felt that search marketing (both search and content-targeting) could play a big role in driving visits from the right psychographic profile to an experiential site leveraging user-generated content.
These profiles included topographic, psychographic and demographic information. Thousands of articles, books and forum entries detail how to make your site search engine friendly, but ultimately, one rule stands above the rest: Content is king.
Define three dimensional personas: Topographic, Psychographic and Demographic Because often, higher rankings in search engines go to websites with higher quality content that earn more links. A special report from the Search Engine Strategies...
