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Psychographic

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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Psychographic: Opinions, values, activities, interests, buying process, usage process. Creating killer content won't do you any good if it's not something your users actually need. Instead of jumping right into brainstorming content types, start by...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. You have to create dynamic web experiences that...

  3. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Tracking more detailed information will give you a solid demographic and even psychographic understanding of your customer base, which can help you fine tune your future campaigns. Lifecycle marketing means marketing to your existing customers...

  4. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  5. Personalized e-Commerce Sites Can Increase Conversions by 70%

    In the same way that skilled communicators use both verbal and nonverbal cues to determine the best approach, new web personalization software considers a number of key factors -- including selected language usage, information presentation...

  6. The New Era of Travel Affiliate Marketing

    Social networking platforms are the ultimate test beds for increased behavioral targeting, as well as demographic and psychographic goldmines. While my personal experience with the affiliate world is admittedly limited, the quickly changing...

  7. Why Quality Content is Key For Search Engines

    Define three dimensional personas: Topographic, Psychographic and Demographic Because often, higher rankings in search engines go to websites with higher quality content that earn more links. A special report from the Search Engine Strategies...