According to the 2010 PRWeek/PR Newswire Media Survey, journalists use a variety of tools when during the course of research for a story. Back on Sept. Simon Dumenco wrote an article in Advertising Age entitled, "RIP, the Press Release (1906-2010...
On April 1, 2010, PRWeek and PR Newswire issued a press release .that was no joke. It highlighted the key findings of the "2010 PRWeek/PR Newswire Media Survey. Image by SESConferenceSeries via Flickr
PRWeek reports that a new study conducted by Burson-Marsteller has found that 15% of Fortune 500 companies communicate with consumers via blogs. The survey, conducted in February and March this year, found that 74 Fortune 500 companies actively...
So, look at the sample used for the PRWeek/PR Newswire media survey: "E-mail notification was sent to approximately 8,675 traditional journalists and 956 bloggers. As Frank Washkuch of PRWeek noted in his special report, one response in particular...
Google Earth Catches Chinese Sub, May Hurt With China RelationsGoogle, like the internet in general, has a delicate relationship with the Chinese government, and this latest blunder will impact it.of marketers buy ads in return for news...
Ask Adds AskEraser To Maintain User Privacy, Microsoft Joins Them To Evolve Privacy ProceduresMicrosoft and Ask.com are proposing that leading search providers, online advertising companies and privacy advocates convene to engage in an active...
According to a survey from PRWeek and Manning Selvage & Lee Marketing, 17% of senior marketers say their companies have bought advertising in return for a news story. About 7% of respondents say they have an implicit agreement with a reporter or...
