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Prweek

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  1. Rumors of the Press Release's Death have been Greatly Exaggerated

    According to the 2010 PRWeek/PR Newswire Media Survey, journalists use a variety of tools when during the course of research for a story. Back on Sept. Simon Dumenco wrote an article in Advertising Age entitled, "RIP, the Press Release (1906-2010...

  2. 15% of Fortune 500 companies have blogs

    PRWeek reports that a new study conducted by Burson-Marsteller has found that 15% of Fortune 500 companies communicate with consumers via blogs. The survey, conducted in February and March this year, found that 74 Fortune 500 companies actively...

  3. Print Journalists Optimistic...Or Not

    So, look at the sample used for the PRWeek/PR Newswire media survey: "E-mail notification was sent to approximately 8,675 traditional journalists and 956 bloggers. As Frank Washkuch of PRWeek noted in his special report, one response in particular...

  4. 17% of marketers buy ads in return for news coverage

    According to a survey from PRWeek and Manning Selvage & Lee Marketing, 17% of senior marketers say their companies have bought advertising in return for a news story. About 7% of respondents say they have an implicit agreement with a reporter or...