SEO News

Proxy

RSS
  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The validity of that study has been debated, but it's probably fair to say that length is a proxy for depth of expertise and value delivered to the reader. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight...

  2. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    A well-chosen number is a close proxy to a meaningful long-term outcome. An entire industry of wellness programs and lifestyle medicine have arisen to help us turn our bad habits into good ones. A startup client of mine jumped into the nutrition...

  3. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    It's a proxy for how well you do in auctions. It's not a proxy for where you showed on the page most commonly. Once you're comfortable that average position is just a proxy for aggressiveness, we can introduce a slightly better one: top of page rate.

  4. Google Kicks Ad Blocking Android App Out of Google Play Store

    The app developer told The INQUIRER that in late February Google began forcing Android users to manually configure a proxy server in order to run Adblock Plus, and last December Google recategorized Adblock Plus in the Chrome web store and stopped...

  5. Audience Targeting in Mobile: 4 Key Elements of Context

    In fact, location is probably the most important proxy for contextual relevance in mobile as audiences are typically on the move resulting in constantly changing locations – and with that, constantly changing user context.

  6. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Unfortunately, the requirements are much stiffer, only a Chinese company can run a store in Tmall but there is a way around this utilizing an agency to represent you as a proxy. One question I get almost every week is, “why am I struggling so much...

  7. Top 10 Web Analytics Segmentation Tips

    Draw conclusions based on proxy, but don't equate the two. Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights are derived from understanding how to segment your...

  8. Obama Beats Romney Early in Digital Marketing Race

    Search Activity as a Proxy for Candidate Interest? Advertising matters in politics. As much as we’d all like to believe that we vote based solely on our principles and a careful weighing of candidates’ policy positions, media and marketing messages...