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  1. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    A better understanding of context, the specific circumstances in which your customers seek you out, such as time, location, and even proximity, allows your marketing message to be more targeted, meaningful and successful," Spero writes in the report.

  2. Google Penguin 2013: How to Evolve Link Building into Real SEO

    The proximity of these manual actions with major algorithmic updates is brilliant PR as it associates them together in our memories, discussions and debates - but they are very different things. This prospect creates fear for many small businesses...

  3. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    However, close proximity is more important in the UK, as 12 percent of mobile UK searchers (vs.percent in the U.S.expect search locations to be within walking distance. While marketers continue to covet U.S.mobile users for their wallet share, many...

  4. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Fear - Sweat, adrenaline, proximity to hungry carnivore Courtesy of the Google Aromabase, you can search and smell: April Fools 2010: Google Real-Time Search Results Powered by Pigeons on Red Bull? As for the SEO tag, Bing's post explains that you...

  5. How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

    Facebook’s ranks and displays Nearby listings much as they newsfeed content, so the closest nearby businesses won’t necessarily appear simply because of their proximity to the user. A recent global update to Facebook’s Nearby mobile check-in made...