SEO News

Proximity Marketing

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  1. Adobe Adds Cloud-Based Mobile Services

    Geo-Location Targeting: Marketers can target mobile app users based on their GPS location and proximity to a point-of-interest such as a retail store, sporting event, or concert venue to offer more personalized user experiences and deliver more...

  2. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    A better understanding of context, the specific circumstances in which your customers seek you out, such as time, location, and even proximity, allows your marketing message to be more targeted, meaningful and successful," Spero writes in the report.

  3. 5 Rules to Effectively Use Press Releases for Links

    On a larger scale, month, time of year, or proximity to a huge event in your market are other factors that could mitigate your choice of release date. Press release marketing has come under a lot more scrutiny for the kind of links that can look...

  4. 3 Mobile Marketing Must Haves for the Holiday Season

    A recent study conducted by xAd in partnership with Nielsen, found that 83 percent of mobile users are more likely to engage with advertising that is relevant to their current search needs and their expectations of proximity.

  5. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    These touch points offer lower-funnel access to consumers for brands in close proximity to the purchase decision. Brands must also build sharing actions and functionality into their sales, marketing, and purchase processes in order to create...

  6. Local Search Listings: Most Relevant Search Results Regardless of Medium

    Search is much more specific today and business listings are the go-to for providing consumers with businesses in close proximity of where they live and work. More brick and mortar national brands are realizing that online local search business...

  7. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Make certain form information is associated to the lead scoring criteria agreed upon, but also take into consideration the proximity of conversion opportunity to potential sales readiness. B2B search marketing teams should step up to the forefront...