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  1. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    According to The Search Agency's mobile experience scoring system, the top retailers are not always the leading mobile experience providers: Yahoo reported that earlier this month, queries for major retail events spiked:

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Yelp does license content from third-party data providers but much of its data comes from users and business owners so proactive content development and curation are essential. Search destinations will diversify as well – most brands must focus on...

  3. Driving Consumer Insights With Mobile Analytics

    Service Providers (e.g. Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your...

  4. Google as Your Identity Provider: Where Are We Now?

    Sure Google, PayPal and Equifax were federally credentialed Identity Providers (IdPs) and there were governing bodies, massive government involvement and private firms all chomping at the proverbial bit.