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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. Editor's note: This column originally was published on May 16, 2013, and comes in at No.on our countdown of...

  2. The Best of Outsourced: 10 Greatest Hits

    With large hospitals, manufacturers, insurers, and providers, pharma casts a long shadow here. I took over the Outsourced column from Chris Boggs (now writing SEM Crossfire with Frank Watson) back in September 2007.

  3. SEW Experts: Search Ad Tools Help Manage Complexity

    In today's Searching for Meaning column, "Search Ad Tools Help Manage Complexity," Kevin Ryan notes that increasing consolidation and acquisition of search advertising tools by big holding companies is slowly opening a window of opportunity for...

  4. Copyright Law: What Search Marketers Should Know (Part 2)

    A publication can include all online service providers (OSP) sites featuring the infringed content, including the search engines in their own search results pages. Grant Crowell is the CEO and creative director for Grantastic Designs, and a...

  5. Copyright Law: What Search Marketers Should Know (Part 1)

    It was created as a means for copyright owners to easily file infringement claims without requiring the services of an attorney, and for online service providers (OSPs) hosting the alleged infringed content to have a proper process of action that...

  6. The Beginning of the Fragmentation of Search

    Just wait until the major search engines partner with the digital satellite companies and cable providers. I promise to include and give credit for the best ones in next week’s column. As a former journalist, I’ll admit I was extremely reluctant at...