SEO News


  1. Pre-PPC Strategies For Launching a New Product

    This way, you can bootstrap some of the most valuable market data you could possibly get: how your prospective best customers think about the problem you're trying to solve, how they deal with it now, and how excited they are about your innovation.

  2. Why SEO Can't Reside in a Silo

    When prospective customers are still in the research phase, it's important to stay in touch with them, so that your business is top of mind when they finally do decide to move forward. Search engine optimization (SEO) is an incredibly effective...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Every aspect of the marketing mix and sales process must be cohesively orchestrated to connect with prospective customers and provide everything they need to make that purchase decision. For many brands, SEO, social media, email marketing...

  4. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    This is an important point because a negative perception of your brand can also impact the potential of doing business with a prospective customer in the future. When prospective customers visit your website after seeing a compelling television ad...

  5. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The obvious solution for our misguided Romeo is to get to know the prospective Juliet a bit before jumping immediately to a marriage proposal. One of the game-changing benefits the Internet handed to marketers is targeted marketing.

  6. Google Patents Pay-Per-Gaze Advertising

    Prospective product announcements should not necessarily be inferred from our patents. Google has been granted patents for a device that could monitor users' eyes and emotional reactions in order to deliver accurate advertising campaign analytics.

  7. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Finally, choose "target and bid" if you only want to use the remarketing list, or "bids only" if you want to use both keyword search and/or remarketing list to reach your prospective customers. Google AdWords rolled out a new ad targeting method to...

  8. Matt Cutts on Links & How to Succeed With Content Marketing

    Would you proudly show this to a prospective customer? Eric Enge of Stone Temple Consulting did it again in another info-packed interview with Google's Distinguished Engineer Matt Cutts. This time, Enge tackled all sorts of topics with link...