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  1. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    On May 15, the Federal Communications Commission (FCC) voted in favor of the preliminary proposal that will allow "fast lanes" on the Internet. However, the proposal set forth by FCC Chairman Tom Wheeler, a former lobbyist for cable companies...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    There seems to be a consensus on the origin of hashtags and most people attribute the proposal to use hashtags in tweets to Chris Messina, through a tweet dating back to August 23, 2007. I was watching the Super Bowl (#GoHawks) when my wife asked...

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The obvious solution for our misguided Romeo is to get to know the prospective Juliet a bit before jumping immediately to a marriage proposal. One of the game-changing benefits the Internet handed to marketers is targeted marketing.

  4. Korea’s FTC Acquits Google of Antitrust Charges

    Just Wednesday, EU chief antitrust regulator Joaquín Almunia said Google must offer more and improved concessions from Google's proposal back in April. The Korean Fair Trade Commission acquitted Google of claims it was demonstrating an unfair...

  5. SEO & Keywords: Think Conversions, Not Rankings

    Takeaway: Build time into your sales proposal and SEO program for ongoing discovery to uncover those highly converting keywords prospects are using at different stages of the buying cycle. Search engine optimization (SEO) has changed dramatically...