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  1. Trademark Law - What Search Marketers Should Know, Part 1

    Eric Goldman, assistant professor of law and director of the High Tech Law Institute at Santa Clara University School of Law, called U.S.trademark law "a disaster" for search, and says it's unlikely to be resolved in the courts anytime soon.

  2. Search and the Law: Professor Eric Goldman

    As part of a series looking at Internet and intellectual property law, Eric Goldman, assistant professor and director of the High Tech Law Institute at Santa Clara University, discusses self-service IP enforcement, current search engine lawsuits...

  3. Copyright Law: What Search Marketers Should Know (Part 2)

    Eric Goldman, assistant professor of Law at Santa Clara University, director of the High Tech Law Institute, and former legal counsel for epinions.com, gave this advice for SEMs to heed before filing a lawsuit.

  4. Google Fights for Its Trademark

    Attorney-bloggers John Welch, Rebecca Tushnet, and Eric Goldman have details. Google has sued serial trademark litigant and self-styled "intellectual property entrepreneur" Leo Stoller for false advertising, unfair competition and RICO violations...

  5. Copyrights, Trademarks and Search Engines

    Some search engines, especially second-tier search engines, are still using the description information to publish what's in those web sites," said Eric Goldman, Assistant Professor of Law at Marquette University's School of Law.