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  1. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Enter your web property ID (UA-XXXXX-X). Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively easy to do. But what if you have a large and complex site that requires a number of...

  2. Demographics and Interests: Coming to a Google Analytics Profile Near You

    Under Property Settings, scroll to the bottom of the page and you’ll see a selection for “Enable Demographics and Interest Reports. Click on “Admin,” then choose the correct “Account” and “Property,” then “Property Settings.

  3. AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers

    In August 2012, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 150.2 million unique viewers, followed by Yahoo sites with 55 million, Microsoft sites with 53.7 million, VEVO with...