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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    While responsive web design is the ideal way to future-proof a site to appear on all device types, implementing [responsive web design] on an existing site can be costly and labor-intensive, often requiring an entire site redesign or migration.

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Some of the top competitors are using review extensions in their ads, which is not only providing social proof but also taking up more real estate. Let’s face it, not only is PPC getting more competitive, but the competition is getting smarter.

  3. 7 Content Marketing Tips to Recover From Google Penguin

    Social proof: We are more likely to take an action if many others have already taken it, especially if we resemble or know the people who have taken the action, or if we get feedback from them. Even though Penguin isn't technically a penalty (it's...

  4. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    Others simply want to see proof of innocence, and take it on a case-by-case basis, according to a story at The New York Times. If you've ever been arrested, whether or not you are guilty of the charges, your mug shot may be online.