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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Ad extensions should also be used on any promotional material to ensure customers can trust the store and have all the information they need at their fingertips. For example, by entering the keyword search "Christmas gift" into the intelligence...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. It’s also likely to drive lots of insight into which products on your site are working...

  3. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It could contain flawed research, or the tone is dull, or it's poorly structured, or maybe it's totally self-promotional. One tool I rely heavily on for a range of tasks is Screaming Frog. With the recent Panda 4.0 update, it's more important than...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Make sure applicable presentations, media content, and other promotional material contain requisite embed code and share buttons, either through integration of existing social media assets or direct implementation on site/conference.

  5. The Role of #Hashtags in Social Media and Search

    Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. The hashtag more than a collection of characters – it is a tool...

  6. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    You don't want to see a lot of “here” or promotional phrases. You can click on “links to your site” to get a full list of those linking back the most, but the tool that many forget to use is the “internal links” tool.

  7. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Tailor your videos and promotional strategies based on the dominant device usage. Annotations, unique to YouTube, are an absolutely fantastic tool for driving viewers to more content, attracting new subscribers or encouraging viewers to take any...

  8. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. With keyword search data, typically we're grabbing...