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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Make sure applicable presentations, media content, and other promotional material contain requisite embed code and share buttons, either through integration of existing social media assets or direct implementation on site/conference.

  2. The Role of #Hashtags in Social Media and Search

    Although you can't prevent others from using the hashtag, it may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event. The hashtag more than a collection of characters – it is a tool...

  3. Become a Leading SEO Mechanic with Both Google & Bing Webmaster Tools

    You don't want to see a lot of “here” or promotional phrases. You can click on “links to your site” to get a full list of those linking back the most, but the tool that many forget to use is the “internal links” tool.

  4. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Tailor your videos and promotional strategies based on the dominant device usage. Annotations, unique to YouTube, are an absolutely fantastic tool for driving viewers to more content, attracting new subscribers or encouraging viewers to take any...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization's product or service) in nature. With keyword search data, typically we're grabbing...

  6. FTC Tightens Online Disclosure Requirements

    While I couldn't find any instances of people incorporating disclosures into promotional posts on Facebook, I think it's a safe assumption that the FTC will be looking for them there as well. I did that myself, simply stating that unless I stated...