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Promotional Products

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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Ad extensions should also be used on any promotional material to ensure customers can trust the store and have all the information they need at their fingertips. It might sound surprising, but customers start searching for gifts and products for...

  2. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. Use the product group layering to gather similar products together so you can bid based...

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    In a highly transparent world, empty promises and promotional stunts can do more harm than good. Some of life's most memorable moments are products of surprise: a surprise birthday party, marriage proposal, promotion, bonus or an unexpected gift.

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It could contain flawed research, or the tone is dull, or it's poorly structured, or maybe it's totally self-promotional. Examples would be special offer pages with expired dates, old job listings, expired real estate listings, out-of-stock...

  5. The 4 Most Interesting Features in Google Shopping Campaigns

    One example of this is the ability to create a campaign around all items that are on promotion such that promotional products always have priority when a set of products is triggered by a user query. If you wanted to heavily promote distressed...

  6. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Adjust your promotional schedule toward the goals and intentions of your audience. Create a Promotional Schedule: Black Friday and Cyber Monday are important. Often this step is overlooked so be sure you clearly understand your previous holiday...

  7. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    So then the last point Fleck wanted to make about the customer journey was pushing her the promotional messages based on her engagement. Say Melissa purchases one of your products in-store and that's the beginning of her journey from a lifecycle...