SEO News

Promotional Campaign

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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. Managing a keywordless campaign can be a little daunting, as it feels like you’re losing...

  2. Last-Minute SEO - Here Come the Holidays!

    Use their promotional efforts to bring in your traffic by paying them a cut of your sales or with an affiliate offer. Buyer Beware: Google offers its own automatic campaign manager. However, no company that can afford a proper SEM should turn over...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If the article is being placed for promotional/traffic value (with no intended SEO value) then paid placements are acceptable with the rel=nofollow attribute included and clearly labelled as sponsored/featured content - even then, be careful and...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    In a highly transparent world, empty promises and promotional stunts can do more harm than good. There are several key ingredients that make this social media campaign so incredibly effective. This campaign was intensely personal.

  5. The 4 Most Interesting Features in Google Shopping Campaigns

    One example of this is the ability to create a campaign around all items that are on promotion such that promotional products always have priority when a set of products is triggered by a user query. Immediately many compared it to last year’s...

  6. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    Tailor your videos and promotional strategies based on the dominant device usage. Their current offerings are fairly robust and incredibly useful for assessing channel and campaign performance. YouTube has been steadily improving their analytics...