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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Sometimes a reminder to feed the fish before you leave is the best-selling technique versus "we’re having a 20 percent sale of excursion trips promotion. We research someone online before agreeing to a first date — is he a deadbeat?

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For instance, an advertiser might use Custom Audiences across mobile to target a promotion to re-engage dormant app users. In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Bean's back-to-school promotion from last July: To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy:

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of them performed at the end. Promotion Is it the promotion activity that failed? Testing format can also be tricky because of the direct...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns.

  6. Pick Up on Current Events for Link Building

    It is in their best interest to cooperate in activities that give their existing attention an additional boost and surprisingly often you can do a joint promotion when it is sure to catch attention. Everybody will be talking about you, online and...