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Promotion

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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For instance, an advertiser might use Custom Audiences across mobile to target a promotion to re-engage dormant app users. As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more...

  2. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Content that doesn't get to those who would benefit from it because there's no time for proper promotion. Social networks you'll use for promotion and why. Promote content according to pre-determined strategy: Since your strategy charts out the...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Bean's back-to-school promotion from last July: To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy:

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    Once you feel you've got the site ready for both search engines and users, there's plenty of time to put on your promotion hat and start bringing in traffic. It seems that there's a lot of misunderstanding surrounding the way that search engine...

  5. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. Now that we've (hopefully) cleared up any misconceptions of syndication, here are a few best practices to follow...