Content Promotion Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine. Cross-linking and navigational accessibility: SEO professionals...
How does Google distinguish between the promotion of tobacco versus promotion of cannabis in AdWords? Google's got $5 on it .er, make that $240,000. This is according to last week's announcement from a medical cannabis nonprofit.
Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms Digital marketing services are growing. As more companies enter the digital age and look to generate demand for their products and services online, the need for digital...
It's used in promotion, video ads, "how to" and explainer videos, user-generated videos, contests, live event streaming and much more. Much has been written in these columns about the use of online video and how it is becoming essential for any...
This is not to say we live in a fantasy world where active promotion of content is not necessary. But it is the difference in primary focus of the marketer on quality content versus content promotion).
Sending out a text to customers can help keep your business top-of-mind, let them know about a special promotion you’re running or offer them an opportunity to receive more information about new product updates.
I don't think egobait is impossible in any vertical, however it may require in depth research/planning, more outreach and paid social media promotion depending on the niche you are working in. Egobait exists for one main purpose: to increase...
Facebook imposes limitations with contest and promotion rules, which has been problematic for marketers. Now, it seems the pendulum has swung to the opposite extreme. The hype around Facebook and social media in general, appears to have dulled the...
Google’s main issue with advertorials are the fact that the majority of these advertorials are not disclosed by the writers or webmasters, or if it is disclosed, it is done in such a small and unobtrusive way, that the majority of readers wouldn’t...
Website + promotion of said website = content marketing. Promotion of that website = marketing "What Should Lead Your Online Marketing Strategy: SEO or Content". Why Content Marketing is the New SEO".
Many excellent websites have died a slow death due to lack of promotion. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of...
Your promotion doesn't happen in isolation. Incorporating company events into your link building promotion means you'll have a good, varied focus for your link building campaigns. One basic PR practice that works well for link building is the 12...
Having a daily special or promotion Every Mother's Day, the pressure is on for online flower stores to use elements of persuasion throughout their PPC ads and websites to engage and convert visitors. With more than $2.3 billion forecast to be spent...
Content + Outreach + Social + Promotion + Brand reach We've seen the rise of unnatural links manual penalties. The infamous algo updates like Panda and Penguin, and some lesser talked about ones like the page layout algorithm.
Cross-Promotion is Key! Most marketers will tell you that you need to be blogging x times a week if you want to gain any traction, that you should be updating your Facebook and Twitter so many times and that you should have a presence on Google...
For example, if you choose a $10 daily budget and run your promotion for 7 days, you'll be charged up to $70. Each day begins at midnight, so if you start your promotion at 8 p.m.your first day will only last 4 hours before your daily budget resets...
Content promotion A tool could be a web property or a page tied to a promotion. It is becoming more common for "link building" campaigns to be built containing efforts around social media, paid promotional efforts, content creation and possibly...
Have they done any fundraising, run a marathon, received an award, wrote an ebook, earned a big promotion, had a baby? When it comes to link acquisition, SEO professionals and link builders have this long-standing infatuation with .edu links.
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and...
