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Promotion

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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Bean's back-to-school promotion from last July: To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy:

  2. A Recipe for a Tasty Semantic Search & SEO Salad

    Once you feel you've got the site ready for both search engines and users, there's plenty of time to put on your promotion hat and start bringing in traffic. It seems that there's a lot of misunderstanding surrounding the way that search engine...

  3. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. Now that we've (hopefully) cleared up any misconceptions of syndication, here are a few best practices to follow...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    In order to accurately test the format, you should try to assign the same promotion effort to both formats and treat them equally. You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    For example, perhaps you always write one standard social media post per new piece of content; why not instead make a list of five to 10 options that highlights different aspects of the same piece of content then amplify the best performing social...

  6. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. For example, a promotion to update thousands of ads can be done with a few clicks in the interface across a number of campaigns.

  7. Pick Up on Current Events for Link Building

    It is in their best interest to cooperate in activities that give their existing attention an additional boost and surprisingly often you can do a joint promotion when it is sure to catch attention. Giving your website an active role in current...