SEO News

Promotion

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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    For example, if it’s running out of a size, or a promotion needs to change, how will this information be managed? I know all of our brands and teams have been planning already for months and are now just fine-tuning their plans for success.

  2. SEO Is No One-Trick Pony

    It’s "promotion. Creating the content is one thing…promotion of that content, is another. This is where PR and social media promotion come in. By its nature, some of that content was a "bit" on the technical side, but we tried our best to speak...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Sometimes a reminder to feed the fish before you leave is the best-selling technique versus "we’re having a 20 percent sale of excursion trips promotion. The new rules of selling and customer service are here, they’re social, they’re mobile, they...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    The extra lead time allows for additional promotion through social media channels and is useful in creating perceived value. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  5. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In addition, DoubleClick says bid optimization for Shopping campaigns benefit from up-to-the-minute conversion data, which means brands can use fresher data to more closely track to promotion goals. Google subsidiary DoubleClick has announced three...