In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored tweets that appear at the top of its news feed – to include not just paid media but also earned media, or those that are...
Twitter has tweaked the way it deals with advertising, enabling promoted tweets to be placed in users' timelines based on recently used keywords. Ads won't be shown more frequently in timelines and and users can still dismiss promoted tweets they...
Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according...
Promoted Tweets translate to higher brand favorability and purchase intent. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen.
In addition to targeting by device or platform, brands can direct their promoted tweets to users based on gender, interests they share with others (similar to Facebook's lookalike audience targeting), or 350 specific interest categories.
Here's a blogger who was apparently paying attention, because as of March 18, she incorporated the #ad tag into her tweets. If a product or service promoted online is intended to be (or can be) purchased from “brick and mortar” stores or from...
You can see the two campaign tweets on Twitter here and here. There are several different services such as TwitPic or yfrog but check number of characters it shortenes tweets to – it can range from 19 to 30 characters.
Are the locations that you are targeting aligning with the Tweets and content you are prompting? The process to conduct this experiment was to set up two promoted tweet campaigns with identical set-up options except for the device targeting.
Some people believe that you should respond to everyone who tweets to you, no matter what, and there are those who disagree. Some of the best promotional efforts on Twitter will come about through influential people who follow you or see your...
Twitter Partners with Komli Media to Expand Promoted Tweets to Asia Over 2.6 million businesses have LinkedIn Company Pages, which now offer increased visibility for Products, Services and Careers. It’s a more robust platform for companies and...
With the aim of increasing the understanding of how Twitter's products such as promoted tweets, promoted accounts and promoted trends can be of benefit to brands, it will roll out education and training programs for agencies and large advertisers...
Personally, I don’t find promoted tweets offensive, though I’ve heard whispers (and the odd shout) to the contrary. Whether your tweets are promoted or organic, use this guide to get the best return on your time or budget investment in conference...
A variety of metrics are available for the posts and tweets related to the promotion of your sites content that can be tracked, but I’ll stick to two fairly simple categories. This will allow you to go back to those posts and tweets and pull...
They have Promoted Tweets, but this could be a step towards another social ad option, similar to Facebook’s Sponsored Stories. Twitter is reportedly testing new “Like” or “Star” options in place of “Favorite” for tweets.
Specifically, Google, Bing, Yandex and others will now have access to Twitter’s search results pages, which display Promoted Tweets where available. This is different from the way Real-Time Search operated in that users were apt to see actual...
Through Promoted Accounts and Promoted Tweets, you can reach more users, expose them to your great content, and bring them into your community. After seeing stagnant growth in the size of their online community, Twitter Promoted Account and...
Brands can now target their Promoted Tweets and Promoted Accounts to specific subsets of users based on their interests. Bonobos recently held a 24-hour sale on Twitter with a series of Promoted Tweets that were sent to its followers and similar...
Promoted Tweets are opportunities for you to have your tweet show at the top of a relevant search on Twitter. A promoted trend shows in the list of Trending Topics on your website. and deleted the email.
Utilizing paid media such as Facebook stories, promoted Tweets, or other forms of advertising can help you promote a positive messaging to the consumers who are in research mode and become an option for them to consider.
Twitter has announced an advertising tool that will allow companies to target tweets at specific users. Today we're introducing targeted Tweets, an enhancement that enables brands to reach specific audiences on Twitter without first sending a Tweet...
