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Promoted Tweets

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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Since students go back to school at specific times of the year, Chegg knew it had to start off the season with a bang, connecting with its audience through promoted tweets advertising and a relevant eye-catching message.

  2. Social Media Monetization in a 'Mobile First' World

    Facebook and Twitter, both mature, publicly traded companies with well-established revenue streams, have been the pace-setters in social by effectively monetizing their respective native ad units, Sponsored Stories for Facebook and Promoted Tweets...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The next day (January 29) the White House focused on only seven of these hashtags and the vast majority of its tweets promoted the top three hashtags: Out of the 34,707 regular tweets (tweets that don't include an @ reply or a retweet) that the...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Then came Twitter and the promoted tweets for timelines – an ad that fit seamlessly into the organic construct of the social experience. Now we have Tailored Audiences (remarketing), promoted accounts in timelines, and a true "broad match" for...

  5. Twitter Speak From @ to Z – Terms & Definitions

    You can favorite a tweet by clicking the "favorite" button that appears on the tweet when you scroll over, and you can find all of your favorite tweets when you click the "favorites" menu that you see on the top left hand side of your profile.