This is why even excellent content needs to be promoted. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. But there is also a sense of confusion as the line often shifts and...
Foursquare has also gone native with mobile local ads such as its Promoted Updates and Promoted Specials. Since looking at Facebook's moves in local search last month, much more has come to light. In an effort to continue courting SMBs – the...
For example, you can run a Promoted Tweets on Twitter, Sponsored Stories on Facebook, and an AdWords campaign on Google all with the goal of driving visitors to download a new whitepaper guide on your website.
By viewing the ad copy of your competitors, it can be much easier to create your own text and to see what copy is being used more often and what is being largely promoted. Maybe for the new self-storage business an even better special could be...
Similarly, promoted videos in the feed are a likely goal for YouTube, but to make that a viable option, the feed needs to be established as a popular feature. Seeing more content on the YouTube homepage?
Intel launched a five-month series of time lapse photography and slow motion videography contests on YouTube, supported by TrueView ads and Promoted Channels. To jumpstart viewership, Intel leveraged paid media on YouTube, including TrueView and...
Facebook's Promoted Page Likes advertising rolled out globally this week, offering businesses worldwide a simplified way to get more Likes to their Facebook pages. Here's what you need to know about Promoted Page Likes ads:
Promoted tweets As search engines have changed what they are looking for, the efforts we make as link builders have changed as well. It is becoming more common for "link building" campaigns to be built containing efforts around social media, paid...
In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored tweets that appear at the top of its news feed – to include not just paid media but also earned media, or those that are...
Facebook Expands Promoted Posts Option To ‘Everyone’ – AllFacebookAdmins can now promote a post to "Everyone on Facebook," which includes the people who Like your page and their friends. A new analysis says Google Image Search traffic is down 63...
Twitter has tweaked the way it deals with advertising, enabling promoted tweets to be placed in users' timelines based on recently used keywords. Ads won't be shown more frequently in timelines and and users can still dismiss promoted tweets they...
Campaign options such as Twitter Promoted Tweets and Facebook Sponsored Stories will lead to advertisers rethinking their campaign strategies, according to the study. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according...
Ideally, everyone knows exactly which piece is promoted on which channels. But because content has to be promoted and shared socially, creation can't occur in a procedural vacuum. What do Facebook, Google+, and LinkedIn all have in common?
This is an oldie but (not) goodie that is sadly still being promoted by a few companies. This article represents my opinions, but my company has worked on helping large numbers of sites get Google penalties removed.
Promoted Tweets translate to higher brand favorability and purchase intent. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen.
Having studied the promoted and sponsored space for quite some time, it's clear that businesses of all sizes can not solely rely on earned or owned media in social channels. In addition to targeting by device or platform, brands can direct their...
If a product or service promoted online is intended to be (or can be) purchased from “brick and mortar” stores or from online retailers other than the advertiser itself, then any disclosure necessary to prevent deception or unfair injury should be...
Other bidders included breastcancer.org, Triaminic, and fluF.A.C.T.S.all of which promoted flu shots. We all know that the winter can be a challenging time, especially when it comes to suffering from ailments such as the dreaded cold and flu.
But all too often the effort is sporadic, poorly planned, inadequately optimized, never promoted, and barely tracked. Content is promoted with media spend via paid search, auction-based display media, Twitter, Facebook, YouTube, and other social...
Journalists read news releases to find out what's being promoted and whether it's worth a story. SEO professionals who look at press releases as a way to garner links are missing the point. The strategy of spamming wire services with sales pitches...
