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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  2. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    Promote content according to pre-determined strategy: Since your strategy charts out the whys and hows of your content promotion, you no longer promote everywhere just because you can. Instead you promote on the channels likely to get you the...

  3. Should You Syndicate Your Blog to Get More Traffic & Leads?

    What do you think – will you use content syndication across a few select networks to help promote your blog? You may already know that I'm in the "Create Less, Promote More" camp of content creation. Reddit: Promote your non-spammy content on the...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The medium, as determined by the format of the message, also controls the promotional activities that can take place to promote and push the message to reach more people. Hummingbird) emphasize even more the importance of producing good content and...

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Having a standard checklist of ways to promote your content is a good start but also think about other ways to give your content an extra boost. Myth 1: Content Marketing Is Creating a Tangible Asset, Such as a Report, Blog Post, or Video