After its launch however it didn't seem to generate much publicity and it is unknown how many users actually used Yahoo Axis or if it was a failure to promote the product properly to those who would use it most.
Be selective about what you promote. Don't forget to promote on social media. Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your...
Since the original letter in 2002, mobile and tablets have increased significantly, as well as types of platforms search engines use to display and promote information, such as mobile apps, social media and their own way of narrowing segments of...
For the keyword level and using the "DIY home security" example above, let's say the client only has the budget to develop and promote a single asset. But if you're only goal is links, you really aren't harnessing the full ROI potential of your...
We are committed to helping you connect with customers online and will be introducing more updates in the upcoming months, which will make it even easier to put your business online and promote it actively.
This is clearly an experiment, as it pushes down ads and removes the social sidebar Bing has worked so hard to promote for the past few years. Continuing to experiment with ways to change and improve the search experience, Bing has introduced a new...
Aggregation: Promote and aggregate your content. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings and traffic.
Create (and promote! I’ve had great experiences involving local link building throughout campaigns, gaining traction within very competitive search verticals, helping drive relevant and converting traffic.
All the participants promote the piece, and many of us refer to it in later articles to reinforce a point in a blog post. Here's another example I think rocks because it reuses video content to support and promote a new story.
If you have a poor conversion rate in Los Angeles compared to San Francisco (two cities in the same state) you may wish to promote an offer for those in LA to help boost the conversion rate there. Whatever the size of your business, you can gain...
If you promote that content, though, you can spread your content further and faster. For her part, Overland says, "Generally, you want to be producing content on a weekly basis if you're going to be using promoted posts, and much more often if you...
Social media is the place to post and promote events (before, during and after), whether they are for B2C or B2B purposes. Making social media work for your company is not a matter of "if". It's a question of "how".
Contributors are also more likely to help promote their stories –which is of real financial value to the publisher. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword.
Rather than conforming to the rules of each individual social platform, marketers would be wise to consider leveraging social media platforms to promote, build momentum, sharing and exposure that ultimately leads to the website, where assets...
Make Emotional Connections: If you're going to use Vine to help promote your brand then creating contagious content which elicits powerful emotional responses is key. Adoption of the mobile service that lets you capture and share short looping...
To promote the upcoming sale, Nordstrom crafted a creative way to show a consumer's excitement of the upcoming sale in a fun and cheeky way with a pair of sunglasses and iPhone. Have you heard any of these questions in any meetings recently:
The group claims that Google is using Android as a way to promote its own services over its competitors' services. The European Commission (EC) has revealed that it is likely to reject Google's proposed search changes.
The FTC previously mounted an investigation into whether Google was using its search dominance to promote its own services more than those of its competitors. The U.S. Federal Trade Commission (FTC) is on the brink of launching a fresh antitrust...
This allows advertisers to manage different parts of campaigns or even cross campaigns with specific bid strategies, which is very useful for those wanting to promote certain keywords while leaving other keywords to the current bidding setup.
Adapting your marketing strategies accordingly can reduce your likelihood of panicking when you compare mobile to desktop performance and missing out on this crucial opportunity to promote your brand.
