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  1. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Ensure you know all the projects they will be tackling, and make sure you get the list in writing. I've seen this scenario many times during my Penguin research, and it doesn't end well. You can hear the pain, frustration, and confusion come...

  2. Penguin 2.0 Forewarning: The Google Perspective on Links

    The hardest part of these projects is always to get the client to understand what constitutes a bad link. Just like the professor's research paper, which lists other research papers referenced by the professor in creating their paper.

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Note: Equipment cost estimates get a little more complex to quantify if you consider depreciation, lifetime asset value, split allocation over multiple projects, etc. Research Value 10. Check out these handy formulas for calculating tangible social...

  4. Google's Vint Cerf Celebrates 30 Years of TCP/IP

    Arpanet, or the Advanced Research Projects Agency Network, was itself the world's first operational packet-switched network, and a product of the Cold War era. In 1984, the US Department of Defense made TCP/IP the standard for all military computer...

  5. SEOs: Will You Negotiate a Salary Increase in 2013?

    SEMPO reported that a whopping 65% of search marketers are permitted to work on "other projects" outside of the company, giving employees the ability to not only improve their skills outside of their current role but also supplement their current...