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  1. SearchDay: Oil and Water? SEOs vs. Content Owners

    Oil and Water? Establishing A Process for Implementation of Optimized Content Aug 7, 2008 This thread is for discussion related to the SEW Crossfire Column published today: Oil and Water? Content Owners SEM CROSSFIRE When it comes to bringing an...

  2. Oil and Water? SEOs vs. Content Owners

    Larger organizations and brands in particular should carefully account for politics and the review process when planning SEO projects. SEO is more than making technical and content changes to a Web site and helping to better its chances of drawing...

  3. SEW Experts: Oil and Water? SEOs vs. Content Owners

    In today's Search Marketing Crossfire column, "Oil and Water? When it comes to bringing an outside SEO consultant in, content owners need to pay attention to the role corporate politics and the review process play in planning SEO projects.