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  1. Task Analysis: The Key UX Design Step Everyone Skips

    In my 25 years of experience on over 250 projects, not one single product has been focused on solving the right problem. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    In order to solve that mission for our customers and our readers, we need to do these research projects. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement.

  3. 4 Critical Elements of a Successful Content Marketing Team

    It's always best to test out a relationship with a few small projects, before moving ahead with a deeper connection. More than any other type of marketing endeavor, the composition and talents of the executing team are absolutely critical.

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Wojcicki helped lead seminal projects such as image search and AdSense. Susan Wojcicki will replace Salar Kamangar as the head of YouTube. Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion acquisition of...

  5. Using the DMAIC Process for SEO Projects

    Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds of changes to it's algorithm every single year. It's up to the project leader and the team to...

  6. Google Buys Company That Designs Robots for Military

    Boston Dynamics develops hardware for clients including the Defense Advanced Research Projects Agency (DARPA) in the U.S.creating strikingly animal-like machines such as Big Dog, Cheetah, and Atlas, which are able to cross rough terrain and run at...

  7. Google Blocks Child Abuse Images on 100,000 Search Terms

    Many believe, however, that the efforts so lauded by the government are merely rehashes of ongoing projects. Google will block more than 100,000 unique search terms that could lead to the discovery of child abuse images.