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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    The good UX designers can describe how they identified these design drivers on previous projects and how it led to a more accurate and successful design approach. UX design was largely unappreciated for many years, but the rash of recent successes...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Forums with experts on particular topics "ranging from sewing to car repair to do-it-yourself home improvement projects. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority, trust and...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    In my 25 years of experience on over 250 projects, not one single product has been focused on solving the right problem. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    In order to solve that mission for our customers and our readers, we need to do these research projects. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement.