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  1. Task Analysis: The Key UX Design Step Everyone Skips

    In my 25 years of experience on over 250 projects, not one single product has been focused on solving the right problem. After 25 years of user experience (UX) consulting, I can easily state that pretty much everyone skips the critical step that...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    In order to solve that mission for our customers and our readers, we need to do these research projects. That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing and social media movement.

  3. 4 Critical Elements of a Successful Content Marketing Team

    It's always best to test out a relationship with a few small projects, before moving ahead with a deeper connection. More than any other type of marketing endeavor, the composition and talents of the executing team are absolutely critical.

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Wojcicki helped lead seminal projects such as image search and AdSense. Susan Wojcicki will replace Salar Kamangar as the head of YouTube. Wojcicki joined Google in 1999 as employee number 16, pushed hard for Google’s $1.65 billion acquisition of...