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  1. Evolution in Digital Marketing Skill Sets

    Data and Analytics: Successful marketers of the future (and present) will have the ability to track campaigns back to return on investment (ROI) from every touch point. Agile Project Management: As the complexity of the marketing environment...

  2. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? I want ROI (more money back than I pay in). Put all of this together in a spreadsheet and...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  4. Why You Need to Own Your Data & Digital Assets

    ROI is more accurately calculated and reported when you have the whole, big picture. They often replace the Google Analytics UA account code that was running on the website when they got the project with a new account that they generate from the...

  5. 4 Critical Elements of a Successful Content Marketing Team

    This improves the likelihood of positive ROI, and ensures efforts remain focused on the most important business goals. Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board...

  6. PPC Management Operations: The Ultimate Guide

    If the ROI and quality score for the keyword is healthy, you can often just leave it be. Are there any cities, regions, or states that show the most ROI? Check the ROI for those other sites and if it makes sense, turn off these partner sites to...