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  1. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    One channel alone is unlikely to drive a positive ROI. Big brands can experiment with interesting topics that might be tangentially related to their business – but always while making sure to project a positive brand image.

  2. 4 Critical Elements of a Successful Content Marketing Team

    This improves the likelihood of positive ROI, and ensures efforts remain focused on the most important business goals. Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board...

  3. PPC Management Operations: The Ultimate Guide

    If the ROI and quality score for the keyword is healthy, you can often just leave it be. Are there any cities, regions, or states that show the most ROI? Check the ROI for those other sites and if it makes sense, turn off these partner sites to...

  4. Beware of Red Flags When Searching for SEO or Web Dev Services

    The service you provide is big-ticket and the ROI may only be five new clients as you have learned this from a reliable confidant at the local Chamber of Commerce. Business has been good, the budget is available to spend and you are most...

  5. Is Agile Marketing the Future of Search in 2013?

    Andy Betts has written some excellent posts on the shifts we're seeing recently, and I spoke at SES London back in February about the measurement of ROI in search. There's a huge amount you can learn about marketing by reading about agile project...