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Project Program Management

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  1. PPC Management Operations: The Ultimate Guide

    Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a combination of Excel spreadsheets and Basecamp). Keyword Trends and Program Development

  2. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  3. Why Email Marketing Shouldn't be an Ugly Stepchild

    This project takes longer, but has a high return on investment. Like any marketing program, email isn't a silver bullet but it's an essential element in any modern small business marketing strategy. For example, launching a new social media...

  4. In-House SEO: Top 3 SEO Initiatives Before the Year End Freeze

    Most of the times, 302 redirects happen when SEOs aren’t kept in the loop by IT or when the original project was defined then SEO considerations weren’t taken into account. Next Level Up Mode: The goal in Next Level Up Mode, or Improvement Mode, is...