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  1. The Rise of the User Experience Marketer

    Hopefully you’re already crossing paths with your UX team during your project lifecycle, but why just cross paths when you can walk together? This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs...

  2. Evolution in Digital Marketing Skill Sets

    Agile Project Management: As the complexity of the marketing environment continues to grow, the ability to be agile is growing in importance. Agile project management has its roots in software development but is something marketers must adapt to.

  3. SEO Is No One-Trick Pony

    Each and every project is unique, the competitive set is unique, and every website (company) has its own set of unique challenges. Put all of this together in a spreadsheet and analyze the opportunity (and the opportunity cost/work) to get a sense...

  4. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    The priorities will help you break out this project into the necessary work streams that get the job done, and done right! However, with this being Google’s preferred method of Web presentation for mobile, as well as the increased understanding...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    And communicating the necessity of having these authors create the content to the necessary stakeholders well in advance of the project is equally as important. It's been pretty clear to most SEO professionals for a long time, even before we knew...

  6. Google Dorking: Feds Warn Against Malicious Cyber Actors

    According to Computerworld, Search Diggity is the "primary attack tool of the Google Hacking Diggity Project. As a result, Public Intelligence, the research project that says it "[aggregates] the collective work of independent researchers around...