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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The key is the Amazon.com understands that optimization is not a tactic or a project but it is a strategic competitive advantage woven into the management of their business and it's ultimate reponsibility lies with the CEO.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    You need an earned media person who will drive this project forward continually. Metadata Open Graph, Twitter Card, Google-specific (Authorship, etc. Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages...

  3. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Big brands can experiment with interesting topics that might be tangentially related to their business – but always while making sure to project a positive brand image. If you try for a purely quantity-based approach, people are likely to bounce so...

  4. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    Computers are simply mathematical calculating machines; while they can project probabilities to the nth decimal place, their precise manner of "thinking" is often in juxtaposition to our own. Then in September 2013, Google announced its recent...