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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    How will that overly obvious statement actually guide design decisions during your project? Ask your UX candidate what an appropriate UX objective should be for your project. UX design was largely unappreciated for many years, but the rash of...

  2. Why You Need to Own Your Data & Digital Assets

    They often replace the Google Analytics UA account code that was running on the website when they got the project with a new account that they generate from the Google Analytics account they own. Truth is, many (far too many) businesses do not...

  3. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Before launching into a long-term polishing project, make sure your design is accurate, meaning that your site does the right things, first. Web analytics are like footprints in the sand. They tell you where someone went, but not who they were or...

  4. Nuances of Spanish Language Search Marketing

    By refining your tactics and treating each country as its own language, culture, and search project, you'll find better success and you might even make some good friends while at it. This should be obvious – after all, not all English-speaking...