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  1. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    If a significant percentage of buyers/converters do in fact progress through a research process prior to converting, then an intelligent strategy reflects that fact. It means creating content that will help educate and inform the buyer to help them...

  2. Gamification in Marketing: Lessons from the Khan Academy Website

    They loved the progress bar, the popup rewards, and the accumulation of points and badges. On your website, treat every visitor engagement with a button, link, form, and scroll bar as a micro-conversion, a mini-outcome leading to the desired one.

  3. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    If in war three quarters of the factors are wrapped in fog, in marketing we're making progress to have more than three quarters as clear and exposed as possible. War is the realm of uncertainty. Carl von Clausewitz, the Prussian military thinker...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Hopefully now you can see how providing the “backstory” within the research and comparison phases serves as a natural progress to the purchase. Keywords entered into the search bar will focus on finding information that will ultimately solve a...

  5. YouTube Gets a Slew of Updates Including Wonder Wheel, Improved Advanced Search

    Upload Progress Bar Remaining Time - Users will get an estimation of how much time is left on the upload based on file size and internet bandwidth. YouTube recently released a bunch of updates across the popular online video sharing site.

  6. Search Headlines & Links: October 24, 2006

    You can watch the video at Think Progress. Justin Uberti of Google linked to a Think Progress video where President George Bush said he uses Google Maps. Once consumers perform a shopping (as opposed to research) search, "a Color Search bar appears...

  7. Search Engine Marketing Articles

    Jill Whalen describes the seven steps of learning SEO that she often finds people progress through, from the "submittal stage" through to the "hard work phase. I generally don't need bar charts and projections to tell me about growth.