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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  2. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    But fear of being wrong didn’t stop marketers from capitalizing on the forbidding idea with movies, television programs, and ad campaigns. Dan Hurley is Director of Search Strategy at Terakeet Corporation, “One of our more successful campaigns...

  3. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    The Richard Petty Driving Experience’s channel on YouTube was already loaded with great content from television news coverage, ESPN footage and reality shows. Crazy good, in my book,” says Antal, adding that, unlike other ad programs, TrueView in...

  4. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    By coincidence, the TRX system was featured on the syndicated American television morning talk show, “Live! Over the last decade, the lightweight, portable, and innovative Suspension Training equipment and exercise programs have changed how pro and...

  5. 'The Power of Google' Senate Hearing is Must Watch TV Today

    In the early days of television Senate subcommittee hearings were as popular as soap operas. That Google knows conversion numbers of successful advertisers cannot be denied, whether they use such information for developing programs and products is...

  6. Jeffrey Hayzlett To Keynote at SES London 2011 in Cowboy Boots

    He is cited as a leading marketing expert in numerous books, magazines, and newspapers worldwide, and is a frequent television guest and commentator, having appeared on shows including CNBC's The Big Idea with Donny Deutsch, Fox Business News, and...

  7. The Revolution Will Be Streamed -- Operation Payback: Protest or War?

    I have it running in the background much like you have a television or radio running, tuning in when you realize something interesting in the plot is about to happen. These sites are often used by people to download peer-to-peer shared files...

  8. Homeland Security Seized Torrent Domain That Gave Same Results Google Still Does

    A court order issued in New York that took down similar sites stated it "authorized the seizure of seven websites, all of which are involved in the illegal distribution of copyrighted movies and television programs over the Internet.

  9. SearchDay | Sage's Dirty Little Secret

    The technology, which Microsoft gained with its acquisition of Navic a year ago, uses real-time audience measurement data to optimize the delivery and placement of television advertising. New NC Tax Law Would Use Affiliate Programs to Define...

  10. SearchDay | Obama is Winning the Internet War

    FCC Chairman Kevin Martin in Favor of Freeing Up White Space TV Spectrum Posted by Nathania Johnson Oct 16, 2008 FCC Chairman Kevin Martin is in favor of freeing up the "white spaces" in the tv spectrum between television stations.