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  1. Building a Data-Driven Organization

    This includes online-only businesses that use organic search, paid search, contextual advertising, and display advertising. You may rely on surveys, membership programs, and store-by-store data. One of the simplest examples is that branded search...

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  2. Google Earnings Top $5.37 Billion in Revenue Q2 2008

    Real estate sector for paid search and contextual ads is down year-over-year. Google Network Revenues - Google's partner sites generated revenues, through AdSense programs, of $1.66 billion, or 31% of total revenues, in the second quarter of 2008.

  3. Contextual Search Ads: Boon or Bust?

    Scared of contextual search advertising? In the same way search advertising can augment public relations efforts, so can contextual.Naysayers can take tips from Anton Konikoff, Founder and CEO of Acronym Media, who has used contextual advertising...