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  1. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Many large web retailers offer affiliate programs. We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience...

  2. 9 Questions to Shape and Future-Proof Your Link Building Strategy

    Very few organizations completely lack the ability to create something link worthy (save for the exception of some thin affiliate sites and resellers without their own value proposition). What is your stance on CSR and do you have any charity or...

  3. Top 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself

    Much like the bait and switch, an SEO con artist may also opt to rewrite affiliate tracking codes for SMB websites that have active affiliate programs. Hijacking Affiliate Codes This will make their “efforts” look good, and affiliate traffic look...

  4. The Dangers of a One-Dimensional Link Building Plan

    Affiliate programs Search engines have been continuously evolving since the beginning of their existence. One significant way search engines have changed: they are much better at understanding what natural behavior patterns and link profiles look...

  5. Impact of Legal U.S. Online Gambling on Search and the Web

    States have started to tax online companies that have affiliate programs operating in their states. But the potential income is much more than that when you factor the money Google, Yahoo, and Microsoft would get from pay-per-click (PPC...

  6. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    Social affiliate marketing and analytics by Dan Siroker, co-founder, Spreadly, at SES Chicago 2009 Steve Ennen, Director of Wharton Interactive Media Initiative, and Eric Bradlow, Vice-Dean and Director of Wharton Doctoral Programs, will discuss...

  7. Will Google Adwords Professionals Search Force Agencies To Get Certified?

    Once you go through the initial search you can add other services you may need such as online display advertising, search engine optimization, traditional advertising (print, TV), web design, website analytics, affiliate programs, new media...