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  1. Search Top Priority Among SMBs [Study]

    Growth of discount and loyalty programs. Overall, SMBs estimate that about one-quarter (25 percent) of all their sales in the next 12 months will come from discount programs, promotions, and sales - many of which are linked to loyalty programs.

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social marketers should perform this type of research for their own programs. Start exploring how you can measure performance metrics and customer lifetime value to create more meaningful programs. Many search marketers have learned the value of...

  3. Last-Minute SEO - Here Come the Holidays!

    To be extra secure, if this is your first foray into affiliate programs, build a smaller "burner" site that will allow them to send traffic to your engine, but NOT to your main domain. Paid methods are items such as Google AdWords (the sections of...

  4. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    The announcement said retailers were investing more in organic this year than last, among other tactics like affiliate programs and remarketing. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. Outside of Facebook, companies like LiveRamp and Revtrax are...

  6. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Now you can build truly customer-centric programs across all digital marketing channels. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer...

  8. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. Search Engine Watch (SEW) asked Secretary Deby Snodgrass...

  9. Integrating Owned, Earned & Paid Media For Better SEO

    Since most marketers have not fully mastered SEO, they miss this opportunity and often result to direct mail, media campaigns, paid search or other costly programs. For some crazy reason, marketers, and others tasked with the decision to elevate...