SEO News

Programs Search

RSS
  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Now you can build truly customer-centric programs across all digital marketing channels. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for...

  3. 3 Ways Context Clues Reveal a Powerful Paid Search Opportunity

    This should be informed decisions vs.blanket programs. See the example below for the search term [checking account]: This isn't the worst thing to happen to search marketing, but it presents an opportunity to acknowledge to the user you understand...

  4. The 2014 Super Bowl Commercials Just Kicked Off

    As Leena El-omar, YouTube Sports and Auto Programs, said in a post on YouTube's Official Blog, "It's clear how much you love watching and sharing these commercials on YouTube. Nevertheless, Search Engine Watch wants to warn digital marketers that...

  5. Using the DMAIC Process for SEO Projects

    Segmented implementation and pilot programs are a couple of different ways to see if your solution will work. Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls...

  6. 4 Ways to Expand PLA Success in 2014

    Marketers will get more out of PLA programs if they track, attribute, and report across their entire paid search efforts – both text ads and the PLAs. By accessing product-level performance information, marketers can identify the outliers for each...