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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Now you can build truly customer-centric programs across all digital marketing channels. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for...

  3. The 2014 Super Bowl Commercials Just Kicked Off

    As Leena El-omar, YouTube Sports and Auto Programs, said in a post on YouTube's Official Blog, "It's clear how much you love watching and sharing these commercials on YouTube. According to Unruly, "The Super Bowl catapulted the real time marketing...

  4. Using the DMAIC Process for SEO Projects

    Segmented implementation and pilot programs are a couple of different ways to see if your solution will work. Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool programs provide a simple way to better support this initiative. How is your B2B organization tying SEO tactics to event...

  6. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Also, just in case your $200K+ analytic system fails, Google Analytics provides a level of data redundancy so you won't be completely left in the dark about your programs. You can use this data to reallocate funding to other higher funnel programs...