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  1. Last-Minute SEO - Here Come the Holidays!

    To be extra secure, if this is your first foray into affiliate programs, build a smaller "burner" site that will allow them to send traffic to your engine, but NOT to your main domain. Paid methods are items such as Google AdWords (the sections of...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. Outside of Facebook, companies like LiveRamp and Revtrax are...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. Search Engine Watch (SEW) asked Secretary Deby Snodgrass...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    Since most marketers have not fully mastered SEO, they miss this opportunity and often result to direct mail, media campaigns, paid search or other costly programs. For some crazy reason, marketers, and others tasked with the decision to elevate...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription – Marketing PilgrimWildfire is retiring Basic, Standard, and Premium promotions as of June 30 in favor of the full social marketing suite, which starts at $2,500 per month.

  6. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Product Extension ads can easily be confused with PLAs as they also feature images, but the two programs are not the same. Google Shopping is a comparison shopping engine. The distinction between AdWords and PLAs is pivotal with the onset of Google...

  7. Baidu Paid & Organic Search Starter Guide

    Baidu has hundreds, if not thousands, of “agencies” but many are not what we would expect in the West, most of Baidu’s agencies are merely “resellers” of Baidu's advertising programs. Their largest Chinese search engine, Baidu, has more than 407...