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  1. Building a Data-Driven Organization

    This includes online-only businesses that use organic search, paid search, contextual advertising, and display advertising. You may rely on surveys, membership programs, and store-by-store data. Some companies have pulled back from using analytics...

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  2. Google Earnings Top $5.37 Billion in Revenue Q2 2008

    Real estate sector for paid search and contextual ads is down year-over-year. Google Network Revenues - Google's partner sites generated revenues, through AdSense programs, of $1.66 billion, or 31% of total revenues, in the second quarter of 2008.

  3. Contextual Search Ads: Boon or Bust?

    Scared of contextual search advertising? Given that the CPC is a primary metric for the client, "we are moving search spending over to content spending.Another benefit of contextual advertising is the most obvious: It also serves as display...