SEO News

Programs Advertising Behavioral

  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics, and behavioral insights from BlueKai.

  3. Gifting Online & Offline: Shopping and Behavioral Search

    It would be interesting to see the trend in performance of loyalty programs relative to this trend – maybe the big brands are simply doing a better job in other channels like email or offline? This could reflect a need for more display advertising...

  4. Impact of Legal U.S. Online Gambling on Search and the Web

    The gambling industry was also influential in the analytics space in the early days of the web and has started working in the behavioral targeting space in Europe, where it has been legal for many years.

  5. Mobile Coupons -- Don't be that Guy

    You'll notice that smart marketers are fine-tuning e-mail blasts and using dynamic re-targeting and behavioral targeting, to customize their programs these days. The truth is, when programs start out they are pretty overwhelming and intrusive.

  6. Focusing Your Message from National to Local, Part 1

    Target search retargeting or behavioral elements while using specific market programs coordinated to the franchise sales territories that promote the brand and the local outlet. Check out dealer programs that allow you to save on bulk listings.

  7. Trade Groups Outline New Behavioral Advertising Standards

    In January, four trade groups announced that they would be developing behavioral advertising standards. The Education Principle calls for participation in efforts to inform individuals and businesses about online behavioral advertising.

  8. Google LookingTo Kill Affiliate Marketing?

    They offer ad serving management, SEO, affiliate marketing (maybe do a trade), display advertising, behavioral.well equipped and adding an additional search force possibly . Unfortunately it is a move similar to the push into analytics and ad...

  9. Search Spend Seems Healthy Despite Slowing Economy

    Respondents are expecting to increase their search spend this year, due to factors like advertiser demand; rising costs of keywords and pay-per-click campaigns; an increase in the number of small-to-midsized businesses using search engine...

  10. The Beginning of the Fragmentation of Search

    And of course, there are a plethora of behavioral marketing opportunities designed to “catch” the search traffic that didn’t convert through the initial search activity. These programs, which usually involve some sort of contextual element, are...