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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    The announcement said retailers were investing more in organic this year than last, among other tactics like affiliate programs and remarketing. Vice president and principal analyst at Forrester, Sucharita Mulpuru, said the renewed interest in...

  2. Impact of Legal U.S. Online Gambling on Search and the Web

    States have started to tax online companies that have affiliate programs operating in their states. But the potential income is much more than that when you factor the money Google, Yahoo, and Microsoft would get from pay-per-click (PPC...

  3. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    Social affiliate marketing and analytics by Dan Siroker, co-founder, Spreadly, at SES Chicago 2009 Steve Ennen, Director of Wharton Interactive Media Initiative, and Eric Bradlow, Vice-Dean and Director of Wharton Doctoral Programs, will discuss...

  4. Will Google Adwords Professionals Search Force Agencies To Get Certified?

    Once you go through the initial search you can add other services you may need such as online display advertising, search engine optimization, traditional advertising (print, TV), web design, website analytics, affiliate programs, new media...

  5. SearchDay | Sage's Dirty Little Secret

    New NC Tax Law Would Use Affiliate Programs to Define Physical Presence, Collect Sales Tax Posted by Nathania Johnson Jun 19, 2009 North Carolina is following closely in the footsteps of the state of New York in desiring to collect an internet...

  6. The Future of Affiliate Marketing

    What I'm suggesting is an affiliate aggregator that goes beyond the collecting of programs for sites to sell and passes the burden of analysis to the publishers. They have long been succeeding in very competitive spaces on the organic side, even...

  7. Q&A with Bev Thorne, SVP Marketing, Century 21 Real Estate

    This represents a marked difference from 2005, when budget was shifted mostly from online media such as web development and affiliate marketing, but is consistent with spending in the past two years. She is responsible for leading the strategy...

  8. Need To Track Your Brand Online? Try Search Monitor

    Affiliate Monitor simplifies oversight of affiliate programs by auto-identification of affiliates using sponsored search to detect violations of rank requirements, keyword restrictions, ad copy requirements or restrictions, and landing page copy...

  9. Measuring the Impact of Multichannel Marketing

    In fact, online marketing is multidimensional (organic search, paid search, display advertising, e-mail, affiliate programs, etc. For example, Akin highlights Honda's 2006 and 2007 print and outdoor advertising campaign that used the made-up word...

  10. Google LookingTo Kill Affiliate Marketing?

    Unfortunately it is a move similar to the push into analytics and ad serving - if it works Google will provide some serious competition to all other affiliate programs. They offer ad serving management, SEO, affiliate marketing (maybe do a trade...