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  1. Last-Minute SEO - Here Come the Holidays!

    To be extra secure, if this is your first foray into affiliate programs, build a smaller "burner" site that will allow them to send traffic to your engine, but NOT to your main domain. Paid methods are items such as Google AdWords (the sections of...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    The announcement said retailers were investing more in organic this year than last, among other tactics like affiliate programs and remarketing. Vice president and principal analyst at Forrester, Sucharita Mulpuru, said the renewed interest in...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. Outside of Facebook, companies like LiveRamp and Revtrax are...

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Now you can build truly customer-centric programs across all digital marketing channels. Leveraging audience data to optimize creative and bidding strategies is the future of digital advertising. Marin Software is staking its claim as the first...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs. The top down, broadcast advertising model is a relic of the past.

  6. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. This shift has made it important for advertisers to...