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  1. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates. This move also opens up Twitter to more traditional “display...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in traditional advertising and marketing programs. The top down, broadcast advertising model is a relic of the past.

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    They DVR their favorite programs and fast-forward through the commercials; or, they simply download the shows they want to see from pay-per-view, Netflix, Apple TV and other digital mediums. This shift has made it important for advertisers to...

  4. Integrating Owned, Earned & Paid Media For Better SEO

    Since most marketers have not fully mastered SEO, they miss this opportunity and often result to direct mail, media campaigns, paid search or other costly programs. For some crazy reason, marketers, and others tasked with the decision to elevate...

  5. Google, Top Ad Networks Team With White House to Fight Piracy, Counterfeiting

    Google, arguably the most important internet ad broker, said the "Best Practices for Ad Networks to Address Piracy and Counterfeiting" would "maintain and post policies prohibiting websites that are principally dedicated to selling counterfeit...

  6. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Because it's by no means the new kid on the marketing block, and hasn't had many particularly impactful technology jumps in recent years, I fear (and see) many companies are running their email programs essentially on autopilot.