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  1. Search Top Priority Among SMBs [Study]

    Growth of discount and loyalty programs. Overall, SMBs estimate that about one-quarter (25 percent) of all their sales in the next 12 months will come from discount programs, promotions, and sales - many of which are linked to loyalty programs.

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social marketers should perform this type of research for their own programs. Start exploring how you can measure performance metrics and customer lifetime value to create more meaningful programs. Your peers can be great resources to help you...

  3. Are Scholarship Links Considered Unnatural by Google?

    Given that there are very few scalable link acquisition tactics beyond "create good stuff and attract links" left, I think that it is quite possible that Google will start taking a serious look at people who leverage scholarship programs on a...

  4. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  5. How to Work When Nothing Seems to Work

    You are the specialist that’s been brought in to cure specific business concerns, so it’s easy to assume that ineffective programs are the result of an irrational or difficult client. Resistance to change can mean a lot of things in an online...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    The membership-based online retailer has done an unbelievable job at creating an army of brand advocates through loyalty programs and offering custom outfits based on customer lifestyle profiles. The new rules of selling and customer service are...

  7. Last-Minute SEO - Here Come the Holidays!

    To be extra secure, if this is your first foray into affiliate programs, build a smaller "burner" site that will allow them to send traffic to your engine, but NOT to your main domain. As long as Google doesn’t release an update or manually devalue...

  8. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    The announcement said retailers were investing more in organic this year than last, among other tactics like affiliate programs and remarketing. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing...

  9. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. Outside of Facebook, companies like LiveRamp and Revtrax are...