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  1. The 2014 Super Bowl Commercials Just Kicked Off

    As Leena El-omar, YouTube Sports and Auto Programs, said in a post on YouTube's Official Blog, "It's clear how much you love watching and sharing these commercials on YouTube. Based on new data released by Unruly Media, digital marketers now know...

  2. Using the DMAIC Process for SEO Projects

    Segmented implementation and pilot programs are a couple of different ways to see if your solution will work. On top of that we need to make sure we are offering a good return on investment for our clients while managing our own costs to ensure we...

  3. 4 Ways to Expand PLA Success in 2014

    As 2014 gets underway, marketers should consider the following ways to take PLA programs to the next level. By accessing product-level performance information, marketers can identify the outliers for each product target (soon to be known as product...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool programs provide a simple way to better support this initiative. How is your B2B organization tying SEO tactics to event...