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  1. So... You Think SEO Has Changed?

    Identify initiatives that worked and expand those programs (for example, link building based on content marketing). Understanding which keywords are targeted, which keywords drive conversions, and which language improves conversion for both...

  2. The 2014 Super Bowl Commercials Just Kicked Off

    As Leena El-omar, YouTube Sports and Auto Programs, said in a post on YouTube's Official Blog, "It's clear how much you love watching and sharing these commercials on YouTube. Based on new data released by Unruly Media, digital marketers now know...

  3. Using the DMAIC Process for SEO Projects

    Segmented implementation and pilot programs are a couple of different ways to see if your solution will work. On top of that we need to make sure we are offering a good return on investment for our clients while managing our own costs to ensure we...

  4. 4 Ways to Expand PLA Success in 2014

    As 2014 gets underway, marketers should consider the following ways to take PLA programs to the next level. By accessing product-level performance information, marketers can identify the outliers for each product target (soon to be known as product...

  5. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates. The expansive growth of mobile traffic in 2013 has led to some...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool programs provide a simple way to better support this initiative. How is your B2B organization tying SEO tactics to event...