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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    People are changing the way they consume media, mixing their live TV watching with recorded shows and internet videos, and interacting with multiple screens. Nielsen has even created a new segment to describe consumers who don't subscribe to...

  2. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    This means planning television and digital together to tell stories across devices and engage viewers with TV experiences not just TV shows. The Internet didn’t kill TV! According to Mike Proulx, the Internet has become TV’s best friend.