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Programming Next New Networks

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  1. 6 Billion Hours of Video Watched on YouTube Each Month

    At that event, DreamWorks Animation CEO Jeffrey Katzenberg also announced that his company had acquired AwesomenessTV, one of the most subscribed-to, teen-focused networks on YouTube. The Brandcast event was held for advertisers at a Lower East...

  2. Social TV Grows Up: Communities and Advertisers Flock

    As production companies and networks team up with technology providers, we will see TVs start to move to the front of the pack in terms of in-program social interactions. While numbers of users aren’t Facebook-like (GetGlue is nearing two million...

  3. YouTube Does More Than Round Up the Usual Suspects With New Channels

    But YouTube isn’t trying to find the next new hit for the major broadcast TV networks, which have been steadily losing their audience since the early 1980s. So, if you analyze the original channels that will appear on YouTube starting next month...

  4. How to Improve Odds of Success in Video Marketing: Follow the Money

    According to Ben Relles, who headed up programming and development at Next New Networks, there were three key drivers for this success. Optimizing for how audiences watch online: Next New Networks increases subscribers, search results, and related...

  5. Google Trying To Buy Content Network

    The Wall Street Journal reported Google is trying to acquire Next New Networks. Founded in 2006, Next New Networks creates its own shows, but today a greater amount of its content comes from teaming up with other web-video creators, distributing...

  6. One PPC Landing Page, Infinite Faces

    Come see the many new developments that have made the Content Networks a treasure trove for PPC advertisers! Before starting on the two most recent columns describing the powerful new Google Conversion Optimizer in AdWords, I had promised to wrap...