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  1. Replicating the Web: Will Google Dominate Mobile Search?

    On the other end, it provides self-serve, performance-based advertising. This is an extension of its existing AdSense for Mobile program, and is no surprise. Google announced last week that it will offer a search box to mobile Web publishers to...

  2. Inside AdWords and Contextual Advertising: The Tipping Point

    Thus was born the concept of self-serve advertising, ads purchased without the assistance of a sales representative. As a result, the size of the "self serve" market for advertisers has mushroomed, giving them more click inventory in vertical slices.

  3. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Automated bots often post gibberish messages with self-promotional links to them. I've noticed – and I actually enjoy it very much – that you now serve personalized results to anyone with a Google account who happens to be logged in.

  4. What's the Buzz Behind Behavioral Advertising?

    None of the big three search engines currently offer behavioral targeting in their advertising platforms for self serve advertisers. Over the next two years—and particularly if Google, Yahoo or Microsoft jumps in with a behavioral targeting feature...