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  1. So... You Think SEO Has Changed?

    In the early days, before social media was such a huge part of the Internet experience, aligning your PPC program with your SEO program was crucial. Aligning digital assets that cater towards those folks with the keywords that they commonly use...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing.

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    As illustrated by the data, this particular organization did not have an active social media program during this time frame. Far too often, marketers depend on search position, fans, likes, shares and +1s to validate allocation of resources to...

  4. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Then again, you could also simply concentrate on your own program without regard to your true search competitors. One thing I’ve found to be true in my years of working in search marketing is that virtually every company has a good idea of who...

  5. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. However, the reality with content marketing that most people are starting to awaken to, is that...

  6. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    But there's one element of the program that I haven't yet mentioned that I believe is making all the difference. Or, even if they stuck with the program for the full 10 days, they'd go straight back to their bad habits once it ended.